Connect the Prebid Sales Agent to Google Ad Manager to create and manage line items programmatically.
- Service Account Setup - Configure authentication (start here)
- Product Configuration - Map AdCP products to GAM line item templates
- Testing Setup - Set up a GAM test environment
| Method | Use Case | Maintenance |
|---|---|---|
| Service Account (recommended) | Production | Automatic - no token refresh |
| OAuth Refresh Token | Development/testing | Manual - tokens expire |
For multi-tenant deployments, each tenant needs their own service account. See GCP Provisioning for automatic service account creation.
The GAM adapter supports:
- Line Item Types: Standard, Sponsorship, Network, House
- Pricing Models: CPM, vCPM, CPC, Flat Rate
- Targeting: Geography, device, custom key-values
- Creatives: Display, video (VAST), native
| AdCP Pricing | GAM Line Item Type | Notes |
|---|---|---|
| CPM | Standard or Sponsorship | Based on guarantees |
| vCPM | Standard only | GAM requirement |
| CPC | Standard | |
| Flat Rate | Sponsorship | Translated to CPD |
- Service Account Setup - Authentication configuration
- Product Configuration - Mapping products to GAM
- Testing Setup - Test environment configuration
- GCP Provisioning - Automatic service account creation